BEHIND THE LENS: When you slay together, you stay together

By: Julia Demma

Every few months, our team at Moda Beauty Bar comes together to bring a vision to life.  Whether it’s the changing of a season, trend-inspired, or the promotion of a new announcement, we like to keep our marketing visuals fun, fresh and exciting for our viewers and clients to enjoy. We want our followers to see and get to know us and our style, rather than looking at stock photos or unfamiliar faces. 

Our most recent summer campaign all began with a vision from the Boss Babe herself. The idea was to build off of a neutral, fresh-faced look while adding vibrant pops of color making for a clean and modern yet fun and flirty result.

Once the vision is born, our photographer Katelyn Pruitt adds her one-of-a-kind personal twist and creative eye into the mix. Katelyn loves movement behind and in front of the lens and showcases our girls as their perfectly imperfect selves. Her hands-on approach makes for the most unique and dreamy results.

All models participating in our photoshoots are solely Moda employees. In fact, all styling and prep work is done in-house as well. It’s the ultimate creative outlet for our extremely talented staff and makes for an unforgettable bonding experience at the same time.

Our summer campaign was styled by:

MAKEUP: Carly Fisher, Tailor Willis, Jordan Ores, Erica McDermott

HAIR: Amanda Ruiz, Renee Mierzwa

WARDROBE: Julia Demma

MODELS: Moda girls from all locations 

We hope you love watching our vision come to life as much as we do! Whether it's on our social media sites, website, or emails, be sure to share the love with us and keep an eye out for our new album to drop!